Josiena Gotzsch is associate professor in the Department of Technology Management at Grenoble Ecole de Management (GEM) and Program Director at the Grenoble Graduate School of Business (GGSB) for the International Undergraduate Program in France. She obtained a Doctorate of Business Administration (DBA) at Henley Management College, UK and a Master of Science (MSc) in Industrial Design Engineering from Delft University of Technology, the Netherlands. She teaches industrial design, product development process, innovation and technology management. Research interests include product innovation, product attachment, product communication (aesthetics and symbolic value), design management and environmental aspects in product development.